All Naturalle approached us with a brief to deliver a strong yet distinct brand for their salad bars following the health eating trend. With the name already determined it was our job to bring a creative and innovative concept to the table. Our client was keen to keep the brand identity simple and yet fun to attract the target market. The final logo played on the name very well incorporating the various salad elements with a fork – turned upside down to make it look like a tree.
Project: Brand development