Our client required us to brand and package their upcoming global bakery franchise. The challenge was to design a simple brand that conveyed an element of class. We payed attention to the colour palette and brand extensions to come up with a suitable and effective design. The logo sits comfortably on a unique repeated floral pattern we created, nested in a diamond shape. The primary colours for the brand consist of a royal blue supported with gold and white text.

Project: Brand development and packaging