Marcela needed a brand to be created which represented her style of jewellery and heritage. We ensured that the brand image was strong and yet elegant enough to appeal to a specific target audience. The focus of the brand image was around a floral butterfly keeping the main logo quite simple. Our white and black theme plays a very important role in conveying the simplistic style of packaging. Upon completion of the design and retail elements we were asked to design the shop window displays. The client was very pleased with the development of the brand identity which delivered both simplicity and elegance.

Project: Packaging design and POS supplementation