Our client is a luxury retailer with stores in very prestigious locations in London and other major cities around the UK. They approached us with a challenge to re-brand them, produce their marketing literature and retail materials. After completion of their brand guideline we moved onto the problem in which their retail bag folded as their logo was being creased at the bottom. Our team of designers redesigned the way the new retail bag collapsed allowing the logo to remain crease less and exposed once folded. We now manufactured and produced the bags and marketing literature in the UK utilising the resources of our local print finishing partners. This way we were able to ensure quality control and assurance supplying a quality finished product. The logo for the final literature is embossed and UV spot finished. We also developed the concept for the new shop interior where, we provided both sketch based artwork and rendered visuals.

Project: Brand supplementation and marketing collateral